Trackers and browsing
Cookie policy
A basket that remembers your cameras, audience measurement to see what interests visitors: here are the files the site places, what they are for, how long they last and how to refuse them.
Updated on 7 October 2026.
First things first
What is a cookie?
A small file placed on your device by the site you are visiting, and read again on your next visits. Some are essential: without them, a basket would empty every time you changed page. Others are used to measure traffic or evaluate an advertising campaign: those are not needed for the shop to work, and you can refuse them.
The word “cookie” is used here in a broad sense: it also covers other equivalent trackers, such as the browser’s local storage.
The three types
What the site places
Making the shop work
They remember what’s in your basket, keep you logged in to your account, store your cookie choice, secure payment and let the site load quickly.
Payment goes through Stripe (WooPayments). Where it is offered (in-stock product pages, basket, checkout), Stripe, Google Pay and hCaptcha place security trackers used to detect fraud.
Without them, ordering is simply impossible: they do not require your consent.
Understanding and spreading the word
Placed by Google, WordPress.com (Jetpack statistics) and Pinterest, they show how many people visit the site, how they get there and whether an advertising campaign led to an order. WooCommerce also records where an order comes from (search engine, social network, campaign).
They are not needed for the site to work: none is placed before you agree in the banner, and you can withdraw your agreement at any time.
The sign-up form
Sign-ups (the new arrivals newsletter, the −5% code) are handled by MailerLite, our email sending tool. Its visit tracking script, which links a subscriber to their visits to the shop, only loads once you have agreed.
Signing up is entirely voluntary, and every email includes a link to unsubscribe instantly.
| Name | Placed by | What it does | Retention period |
|---|---|---|---|
| woocommerce_cart_hash | The website | Remember what’s in the basket | Session |
| woocommerce_items_in_cart | The website | Know whether the basket contains anything | Session |
| wp_woocommerce_session_* | The website | Link your basket to your session during checkout | 2 days |
| wordpress_logged_in_* | The website | Keep you logged in to your customer account | Session or 14 days |
| _lscache_vary | The website | Serve the right cached version of the page | Session |
| ag_cookies | The website | Remember your answer to the cookie banner | 6 months |
| ag_pop, ag_quit | The website | Stop a panel you have closed from showing again | 7 days to 13 months |
| __stripe_mid, __stripe_sid, m | Stripe | Secure payment, detect fraud | 30 minutes to 13 months |
| NID | Google (Google Pay) | Secure a Google Pay payment | 6 months |
| hCaptcha trackers | hCaptcha | Check that a payment comes from a human | Session |
| _ga, _ga_* | Tell visitors apart and measure audience | 13 months | |
| _gcl_au | Attribute an order to an advertising campaign | 90 days | |
| tk_ai | WordPress.com (Jetpack) | Count visits to the shop | 1 year |
| sbjs_* | WooCommerce | Remember where an order came from | Session |
| _pin_unauth, _epik | Measure visits and purchases coming from Pinterest | 1 year | |
| MailerLite trackers | MailerLite | Link a subscriber to their visits to the shop | Up to 13 months |
How to refuse or delete them
A banner tells you about cookies on your first visit and records your answer. You also have tools that act directly on your device, and that no one can get around:
- Your browser settings : every browser lets you block third-party cookies, delete them all, or do so automatically when you close it. The menus are called “Privacy and security” (Chrome, Firefox, Edge) or “Privacy” (Safari).
- Private browsing : cookies placed during the session are deleted as soon as you close the window.
- Google settings : ad personalisation can be switched off at myadcenter.google.com, and an official browser add-on lets you block audience measurement at tools.google.com/dlpage/gaoptout.
- Unsubscribing from the newsletter : the link is at the bottom of every email and takes effect immediately.
Measurement and advertising trackers are only placed once you have agreed: until you accept, they stay inactive.
Refusing measurement cookies does not affect your visit in any way: the shop, the basket and checkout work exactly the same. Blocking essential cookies, on the other hand, stops the basket from working.
How long your choice is kept
Your answer to the banner is remembered for 6 months, so you don’t have to give it again on every page. It is not final: the “Manage cookies” link at the bottom of every page reopens the banner. Deleting the site’s cookies from your browser also brings it back.
Measurement and advertising trackers have a lifespan capped at 13 months, in line with CNIL recommendations, and the statistics derived from them are not kept beyond 25 months.
Third-party trackers
Cookies placed by Google, WordPress.com, Pinterest, Stripe, hCaptcha and MailerLite are governed by their own policies, which we have no control over. You can read their rules at policies.google.com, automattic.com, policy.pinterest.com, stripe.com, hcaptcha.com and mailerlite.com.
The links to Instagram, TikTok, LinkedIn and Pinterest on the site are plain links to our profiles: they place no tracker unless you click on them. Once you are on those platforms, their own rules apply. The Pinterest tag is something else: an advertising measurement tracker, loaded only once you have agreed.
What about your personal data?
What happens to the information you give us (delivery address, email, order history) is explained in our privacy policy : what is collected, why, for how long, and the rights you can exercise.
For any question about trackers or your data: contact@analoggwerz.com.